[Case 02]
Validating Design Effectiveness in Digital Education – A/B Testing with 180 Students
Digital Education / Usability
UX in Sustainability Digital Resource
Validating Educational Tools through A/B Testing
[Project Overview]
This project focused on evaluating a digital educational resource about environmental sustainability. Two alternative versions of the interface were created to assess which design students preferred and found more effective. The goal was to validate its pedagogical effectiveness and optimize usability through an in-depth UX study, combining A/B testing and direct classroom observation with middle school students.
[Problem Statement]
Although the resource addressed a relevant topic, there was no empirical evidence regarding which interface design was more effective for students. The company needed concrete data to guide improvements in the resource. The challenge was to design and conduct research that combined methodological rigor with real classroom dynamics, ensuring students’ preferences and performance shaped the final design.
[Industry]
Digital Education / Usability
[My Role]
UX Researcher, Usability Tester
[Platforms]
Web (PC / Tablet)
[Timeline]
February 2023 – November 2023
[Process]
[Outcome]
Empirical validation of design effectiveness in a real classroom context.
Clear student preference for Version B, which offered better navigation and more engaging visuals.
Demonstration of A/B testing as a viable methodology for evaluating digital educational tools.
[Key Learnings]